Whether you’re a new visitor or have been visiting the Highmark Health blog since it launched in June 2014, one thing you’ll notice is that — like the Highmark Health enterprise — it covers a lot of ground. More than 120 contributors have written for the blog, covering topics of interest to Highmark health plan members, Allegheny Health Network patients, current and future employees, community partners, health care industry peers, journalists, and customers of Highmark Health’s affiliated care businesses.

Being part of a big, diverse community is great — but, practically speaking, how can you find the articles that are most interesting to you? We have some tips in the next section. In the second half of the article we’ll also look at how to subscribe to the blog (or specific parts of it) so that new articles come to you when published rather you needing to come here to find them.

What You Can Find — and How You Can Find It

About 65 percent of visitors to the blog use a laptop or desktop computer, so the screenshots in this section will be what you see on a computer; be aware that, although all navigation options and content are the same, the layout will be slightly different if you visit the blog on a mobile device.

When you arrive at blog.HighmarkHealth.org, you’ll see a banner at the top of the page with the four articles we’ve chosen to feature there. We change those about once a month.

Screen shot of the feature section of the Highmark Health blog's home pageKeep scrolling and more options appear to direct you to content that fits your interests.

Screen shot of navigation options on Highmark Health blog's home page that are beneath the feature area

  1. Post Tags. Our most popular topic “tags” appear here, and there are also tags at the end of every article to connect you with similar articles. Selecting a tag brings up a page with all of the articles that involve that topic. When you’re interested in something specific, like articles about the Allegheny Health Network, clicking a tag is a fast, easy way to view only those articles.
  2. Search Bar. Our blog has its own search tool — just type in a topic or name and the tool will bring up a page with everything that matches.
  3. Categories. The Highmark Health blog is sort of like six separate blogs. Our categories will take you to an area of more focused interest, such as articles with tips for Highmark health plan members. The category sidebar appears on almost every page of our site. Hovering over a category gives you a pop-up window that tells you what you can expect when you go to that category page.

Select Care Connections and you’ll get only articles that involve doctors and other health care providers.

On the Community page, you’ll see only articles about volunteering, community service, corporate social responsibility — as well as guest posts from community organizations that we support.

Health & Wellness includes all our articles with tips for living a healthier life, including our popular DIY Health series.

Highmark Health Plans is where you’ll find articles to help Highmark health plan members better understand and get the most out of their coverage.

Select Our Stories and you’ll get articles where employees share their experiences inside and outside work, including through the MyStory video series.

And on The Future of Health Care page, you’ll find all the articles about our organization’s leadership in transforming health care, from the latest medical treatment advances to the thinking behind our innovative programs to Straight from the CEO, a series by Highmark Health CEO David Holmberg.

  1. Most Recent Articles. Our home page also lists the most recent articles published, so if you’re a regular visitor and just want to browse what’s new…there they are! (Our category pages and tag pages also list articles in order of publishing date, so the newest are always at the top.)
  2. Other Sidebars. Below the search tool and category sidebar, you’ll also notice other helpful sidebars to help you find what you want, as well as links to an “About” page and our “Comments” form.

Subscribing to the Highmark Health Blog

You can come explore the Highmark Health blog any time, but many people also like the convenience of having new articles come to them. That’s where subscribing options come in. Don’t worry, there’s no need to “sign up” for a newsletter or provide your email address or any other information to us. You’re in control — and there are many different approaches and apps to consider depending on your needs and preferences. Just to get you started, let’s look at three common options.

Setting Up a Feed Reader with Your Web Browser

One way to automatically get the latest blog content wherever you and your browser are is to set up a feed reader. Almost all feed readers work similarly, so let’s do a step-by-step walkthrough with arguably the most popular one: Feedly.

First, you’ll need to set up a Feedly account — but the process is straightforward and you can opt out of updates that may come with the account. When you go to the Feedly homepage, use the green “Get Started for Free” button to see options to set up an account, including with an existing Google or Facebook account, or by creating a Feedly account using your email.

Once you’ve created an account, a screen will appear that looks something like this:

Screen shot of main search page on Feedly account

Select “CREATE YOUR FIRST FEED” in the gray bar at the left. That will invite you to provide a title for your feed. Name your feed and hit “SAVE” and then you’ll have a new page where you can select a green button to “ADD CONTENT.” That gives you the search bar again, so now:

Screen shot of main Feedly search page with corresponding actions indicated to sign up for Highmark Health blog feed

  1. Enter the Highmark Health blog address: https://blog.highmarkhealth.org/. This will populate a list of options.
  2. Select “FOLLOW” next to the Highmark Health Blog option.
  3. You’ll now have the option of adding this to your feed (we named ours “Highmark Health”) or creating a new feed.

That’s all there is to it. You can also add other websites or search terms to a feed — and don’t forget that you can use any blog category page or tag page if you only want to see certain types of content. For example, if all you want to see is what we publish in “The Future of Health Care” category or in the DIY Health series, paste in the appropriate category page (https://blog.highmarkhealth.org/category/the-future-of-health-care/) or tag page (https://blog.highmarkhealth.org/tag/diy-health/) and then “Follow” the option you want (see below) to add it to your feed.

Screen shot showing how to add a category page feed to your Feedly feed Screen shot showing how to add a tag page feed to your Feedly feed

That’s how to create a feed. To see what is in the feed you’ve created, go back to the left-hand side of the screen, where you should now see the feed you created under “FEEDS.” Select your feed, and if you have the Highmark Health blog in it, you will see something like this:

Screen shot of Feedly screen with Highmark Health blog selected under "Feeds" in left-hand navigation column and thumbnails of recent articles in main window

Click on any thumbnail description to pull up the full article.

The last step for one-click convenience is to use your browser’s “bookmark” or “favorite” feature to add the feed you created to your browser toolbar:

Screen shot of browser toolbar showing that Feedly feed of Highmark Health blog has been favorited

Now you can get back to your feed any time and it will always show you the most up-to-date Highmark Health blog content available.

Email-Based RSS Feeds

If you prefer to get your Highmark Health blog content via email, there are several options depending on what application you’re using. We’ll look at adding an RSS feed through Microsoft Outlook below.

If you want new Highmark Health blog articles to “publish” right to your inbox in Outlook, start by going to your Account Settings. (In most versions, this will be under the “File” tab in the top navigation bar.) After selecting Account Settings, you should see a window like this:

Screen shot of Outlook Email Accounts window showing where to select RSS feeds

Select “RSS Feeds,” click the “New” option, and paste in the Highmark Health blog feed address (https://blog.highmarkhealth.org/feed/), and hit “Add.”

Screen shot of Outlook RSS Feeds window showing how to add the Highmark Health blog RSS

You’ll get another window to name your feed, and tell it what folder you want blog content to go to. After that, any new article will go to that folder and you can read it in your email application without even needing a browser. Once again, you can also use this RSS subscription approach to get only new publications in a specific category or tag topic. Just add “/feed/” to the end of the website address. For example, here is how you would set up an email folder to only get articles from the “Care Connections” category:

Screen shot of Outlook RSS Feeds window showing that you can subscribe to a specific category on the Highmark Health blog

Mobile App RSS Feed

If you’d like Highmark Health blog content on-the-go, consider setting up an RSS feed reader for your mobile device. As with web-based and email platforms, there are many options, but we’ll walk through the Feedly app since it works similarly to the browser version we discussed above.

First, you’ll need to download the app. Visit your iPhone’s App Store or your Android’s Play Store, then search for “Feedly” and then “Get” or “Install” the app.

Once the app is downloaded, you can either sign up for a new account, or log in if you already have one. After you’re in, tap the magnifying glass in the upper right-hand corner, and then paste in the Highmark Health blog address (or one of the category or tag pages if you prefer to narrow your feed).

Screen shot of iPhone Feedly App page

Next, hit the plus sign (+) in the top right to add the feed to your app. Tap on the phrase “Create new collection.” The app will prompt you to add a title to the feed. Now any time you want to find out what’s new on the Highmark Health blog, you just open the Feedly app and there it is!