In our Member Discounts series, we explore additional benefits that are included with your Highmark health insurance plan, including discounts on professional services and products across the country.


For several years, Highmark health plan members have been able to access exclusive product and service discounts by logging in to their Highmark member website. Highmark recently teamed up with Blue365 Deals to enhance our discount offers for members.

Blue365 Deals was launched in 2012 by the Blue Cross and Blue Shield Association (BCBSA), and in 2014, members of BCBSA insurance companies, like Highmark, saved more than $31 million thanks to Blue365 Deals. There are discounts for nearly every type of wellness product you need to lead a healthier life.

For instance, you can save up to 55 percent on Polar products, 20 – 25 percent on Garmin products, and up to 30 percent on Jawbone activity trackers. If you’re looking for something new to wear while working out, Blue365 Deals offers a 20-percent discount for Reebok and other fitness apparel.

If you’re a Highmark member, you can still learn about these discounts on your member website, but a few things have changed. We want to make sure that you know what’s new so you don’t miss out on any of the deals!

Highmark Members Have Access to More Discounts

blue365 logoBlue365 Deals offers easy access to more discounts on a wider array of products and services.

“We moved to using the Blue Cross Blue Shield Association’s Blue365 Deals site in order to provide our members access to a variety of health and wellness discounts,” Highmark’s Jamie Johnson told us. “The more options they have to choose from, the more opportunity they have to maintain a healthy lifestyle while spending less.”

Highmark members can now save on health and fitness magazine subscriptions, cookbooks and online cooking classes. There are also discounts for heart rate monitors, activity trackers, cellphone plans and fitness getaways to places like The Biggest Loser Resort.

Finding Member Discounts on Your Highmark Member Website

There are many reasons to visit your Highmark member website, and member discounts information is one of them. You can find the URL for your member website on the back of your member ID card.

Once you register on and log in to your Highmark member website, you can find that information in either of these ways:

On the right side of the screen of the member home page, once you’ve logged in:

member discounts homepage link

Click the link under Wellness Programs on your Highmark member website to access discounts.

By clicking the Wellness tab at the top of the page:

member discounts wellness tab

The Wellness tab on your Highmark member website will direct you to the page with member discounts.

Both options will direct you to the Coverage page. Member discounts can be found by clicking Medical Benefits on the left side of the page and then scrolling to the bottom:

member discounts coverage page

You’ll be directed to the Coverage page after clicking the Wellness tab or the Member Discounts link on your Highmark member website.

Member discounts link

Scroll to the bottom of the page to find information about member discounts.

When you click the Blue365 discounts link on your member website, you will be redirected from your member website to the Blue365 Deals page.

Registering for Blue365 Deals

Once you are redirected to the Blue365 Deals page from your Highmark member website, you’ll be able to browse and view details for all of the deals. You may also visit Blue365 Deals directly, without first logging in to your member website.

Blue365 screencap

It’s easy to navigate through Blue365 Deals to view the discounts and details.

To take advantage of the offers, you will be asked to create a free Blue365 Deals account.

Creating one is easy. You’ll need to provide a few pieces of information:

  • First and last name
  • Email address
  • Birth year
  • Zip code
  • Alpha prefix from your member ID card
Member ID card

The alpha prefix that’s needed to register on the site refers to the first letters of your member number on your ID card.

You will also be asked to create a password. Once you create your account, you will receive a confirmation email welcoming you to the site.

You then can log in to Blue365 using your email address and password to take advantage of all Blue365 Deals immediately. Each time you visit the Blue365 Deals site directly or from the link on your member website, you’ll be asked to log in before you can redeem the discounts.

Blue365 Deals are a great way to save money while working to lead a healthy lifestyle. Grab your member ID card and create an account today!